Channel 4 Senior Digital Commissioner, Laura Marks, will discuss making “social first” content for digital platforms and channels.
Date and time: Wed, 1 March 2023, 13:00 – 14:00 GMT
Online via Zoom
About this event
In this FOCUS Webinar, Channel 4 Senior Digital Commissioner and Senior Operations Lead, Laura Marks, will discuss making “social first” content when it comes to developing ideas and returning formats for digital platforms and channels.
Laura will talk about Channel 4’s digital strategy and what indies need to consider for creating digital-first content – from ideas and pitching processes to budgets and duration of content. She will also explore the importance of developing and attaching talent. Laura will also reveal some of the secrets to making great digital programming and explore the importance of understanding digital platforms, be they Facebook, Instagram, and YouTube or Snapchat and TikTok, in order to create successful digital originals. The webinar will be underpinned by case studies where appropriate.
Laura will also brief attendees on forthcoming Channel 4 digital commissioning opportunities and priorities over the next 12 months.
Areas we will cover include:
Pitching ideas for digital originals
Talent
Knowing your audience
Adaptability across social platforms
Optimal durations / Tariffs
About Channel 4 Senior Digital Commissioner and Senior Operations Lead, Laura Marks
Laura Marks is Senior Digital Commissioner and Senior Operations Lead at Channel 4 and works across Original and Branded Entertainment content. Laura has been responsible for digital successes such as Kingpin Cribs, UK Prisons: Inside Survival, Mission Accessible, Unseen Kingdoms, Nasty Neighbours, Would You Rather, How To Get Rich, The B@it, True Stories and The Boy Who Climbed The Shard. Laura previously acted as Nations and Regions Exec at the Channel, nurturing indies in the Digital, Entertainment and Comedy space. Previous to working at C4, Laura was the Commissioning Editor at BBC Three, working with independent production companies in the UK across all genres. Laura was responsible for shows such as Big Narsties Lets Settle This, Supercar Superfam, Sex Robots and Us, The Naked Truth, Too Fat For Love?, Face the Consequences and The Comedy Quickies. She was previously a comedy producer with BBC Studios, producing Bafta nominated Still Game Live for BBC One, 3 Kids on Three, short form comedy strand Short Stuff, BBC Comedy Presents and Supernatural Square Go.
Laura likes to be pitched content that makes her very scared!
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